
Case Study
Beyond Basic RFM: Introducing RFM-T-U-E(BDP) for Deeper SaaS Tenant Insights
Understanding your customers, or tenants in the SaaS world, is crucial. How engaged are they? Are they getting value? Are they at risk of churning? For decades, businesses have turned to the RFM (Recency, Frequency, Monetary) model for feature engineering, especially in retail and e-commerce, to answer similar questions. But